Stride Signature – Food For Thought From Brooks!

Aug 3, 2013   //   by James Dunne   //   Biomechanics & Running Technique  //  2 Comments  //  Affiliate Disclosure  

As many will already know, I’m never normally one to offer praise in the direction of running footwear manufacturers, or their “latest innovations”!

That said, yesterday my Facebook feed presented me with a new white paper from Brooks, introducing a concept they are calling Stride Signature.

Of course, Brooks being in the retail business, rather than science per se, there’s the inevitable slick marketing and cool-sounding terms such as Natural Habitual Joint Motion.

As ever, I’m intrigued to find out a little more about the research they cite. However what really pleases me is the overall sentiment and approach they are advocating – working with the individual to accommodate their own running form, rather than attempting to ‘correct’ biomechanics based on generic and potentially redundant concepts of what ‘normal’ should be.

Sounds a lot like Form Before Footwear, a long-held mantra of my own!

Download ‘Stride Signature’

Stride SignatureWe want to propose a radical shift in the running shoes paradigm…

The concept of Stride Signature starts with the runner, not the shoe…

If you have 15mins, it makes a good read!

What Happens Next?

Having done my time in the running retail industry, on the shop floor here in the UK, I know one thing for sure…

It is one thing for Brooks to be leading with this concept and subsequent marketing campaign, using Stride Signature as a point of difference within a competitive market full of increasingly educated buyers – what happens on the shop floor is often quite another thing all together.

Particularly within the stores of their many different retail partners, I anticipate the biggest challenge for Brooks brand reps being staff training, changing the mindset of how the average member of staff assess running gait and recommends footwear.

Regardless of how much of Stride Signature and it’s concepts turns out to be solid science, or otherwise marketing spin – I stand firmly behind the concept of assessing and addressing the runner as a whole, remembering the Form Before Footwear principal.

Anything that reinforces this approach amongst the running retail community gets a big thumbs up from me :)

About The Author

James has an academic background in Sport Rehabilitation and a special interest in Applied Biomechanics. He currently coaches a large number of Runners and Triathletes across all levels of ability and performance. He's grown a strong reputation for enabling athletes to improve their running performance and overcome running injuries through improving their Running Technique and developing Running Specific Strength.

 

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2 Comments

  • […] http://www.kinetic-revolution.com/stride-signature-food-for-thought-from-brooks/- Great reference for cross training and running form […]

  • Definitely a step in the right direction however their are some confusions to what form means to them. They are actively suggesting that form has a signature for each individual and ‘teaching’ form through coaching methods is perhaps pointless- especially as, as a coach we can not accurately assess if our runner has reduced their free moment (which the research suggests is a big factor in injury). For example we could increase torque at the hip if we encourage a straighter are swing,,,,we don’t know. I agree its a great step to treat each individual exactly as that but they have a lot of ironing out to do.

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